The Hauntingly Beautiful Video Bringing Awareness to a Very Ugly Problem


A re-discovered video has had millions of views on Facebook why? Because it’s haunting beauty is raising awareness about a very ugly problem.

For those of us fortunate enough to live in developed countries, finding drinking water isn’t as big of a problem as say, keeping our phones charged. However, for millions of people who don’t have drinking water, the problem is deadly.

The video above was made to mark World Water Day by Solidarités International and its agency BDDP Unlimited whom rolled out a campaign to build awareness of the scourge of undrinkable water.

Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.

Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge.

To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.

The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot.

Although the campaign was launched three years ago a dedicated web site,, is still live to gather signatures for the petition.

Watch an English narrated version of the video below:

Water ink _ BDDP Unlimited and Solidarités International – UK from BDDP Unlimited on Vimeo.




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